Focus Groups according to Tremblay et al: Difference between revisions
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Revision as of 19:39, 13 October 2020
Process description
The following activities describe the use of focus group methods to evaluate and refine design artifacts in the IS field. This method is adapted from traditional focus group techniques for use in design research projects. This method describes two types of focus groups: exploratory focus groups (EFG), which are used for the design and refinement of an artifact; and confirmatory focus groups (CFG), which are used for the confirmatory proof of an artifact’s utility in the field. The primary challenge is the structuring of focus groups so participants can collectively use an information systems artifact in order to provide feedback. This method describes one potential approach, in which participants collectively decide on an outcome both with and without the artifact, in order to compare decision-making strategies[1].
Activity 1
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Activity 2
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Activity X
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- ↑ Tremblay, Monica & Hevner, Alan & Berndt, Donald & Chatterjee, Samir. (2010). The Use of Focus Groups in Design Science Research. 10.1007/978-1-4419-5653-8_10.